When it comes to web analytics, Content is King. Informative, relevant, well-written content utilizing high-level keywords and search queries will drive more traffic to your website than any design element possibly could. Whether it be industry news, company newsletters, press releases, how-to articles, blog posts, guides, case studies, FAQs, a social media presence, or something else, content will prove to be the most compelling element of your online brand, as long as it is captivating, value-adding, and most importantly, original.